This week at Tideline
Saturday, November 141 published30 readers6 questions open
Lead · most read this weekWeekly sales dashboard
21 reads this week, 11 more than the week before.E-commerce Weekly sales, week 46 Net sales EUR 1.84m, up 11% on last year. Store pickup orders doubled since launch. EUR 1.84m net sales +11% vs last year 2.9% conversion EUR 86 basket What the team…Yuki Tanaka21 reads this weekup 11 on last week30 colleagues read it
+11Black Friday readiness
Nora Berg20 reads this week
+102027 Operating Plan
Mara Lindqvist18 reads this week
+7Product roadmap H1
Tobias Reuter14 reads this weekThe stream
Everything happening in this workspace, newest first.
Thursday, November 12
- Yuki Tanaka updated11:48 PMWeekly sales dashboardE-commerce Weekly sales, week 46 Net sales EUR 1.84m, up 11% on last year. Store pickup orders doubled since launch. EUR 1.84m net sales +11% vs last year 2.9% conversion EUR 86 basket What the team…31 views
- Mara Lindqvist updated10:12 PMWeekly metrics digestMonday · Week 42 Publish volume is up, signups are flat Driven almost entirely by three workspaces that each added a second person. 212 pages published +14% wk/wk 71 signups +3% wk/wk 9 workspaces…27 views
- Nora Berg updated10:00 PMBlack Friday readinessOperations Black Friday readiness Warehouse, stores and site are ready for 3x normal volume. Two risks left: Hamburg staffing and the carrier cut-off. 3x volume plan 18 extra staff 94% checklist done…29 views
- Tobias Reuter updated2:44 AMProduct roadmap H1Product Product roadmap, H1 2027 Three bets for the first half: substitutions in pickup orders, one loyalty account across channels, and faster returns. 3 bets Jan substitutions Mar loyalty May…21 views
- Tobias Reuter commented on12:53 AMLaunch brief: store pickupOrder detail and confirmation email.
- Mateo Alvarez updated12:21 AMRelease notes: Novemberv2.4 Released 12 November Three changes, two of them from the interview round Shorter month than usual. Everything here came out of watching people fail at the same step. Share moved into the publish…16 views
Wednesday, November 11
- Jonas Weber commented on10:16 PMWeekly sales dashboardIs Fjord included in wholesale?
- Priya Raghunathan updated10:10 PMTideline winter offsiteHWA.design · studio retreat Spring Offsite 2026 Thu 14: Fri 15 May Gut Klostermühle, Brandenburg the whole studio Two days off the laptops to reset, look at the year ahead together, and have some…12 views
- Yuki Tanaka updated6:50 PMPricing experiment: resultsGrowth · Experiment readout The cheaper tier did not win Four weeks, 1,840 visitors, two price points. The result was flat, and the reason matters more than the number. +0.4 pts Difference between…23 views
- Mara Lindqvist updated2:05 AMQ4 review for the boardN Northbeam Commerce Finance & Operations Confidential Board Briefing · FY2025 Prepared 12 Jan 2026 Quarterly Review: Q4 FY2025 A quarter that compounded. Revenue closed at a record high on the back…24 views
Tuesday, November 10
- Mateo Alvarez commented on11:50 PMBlack Friday readinessDo we have a rollback owner for the queue change?
- Samir Haddad commented on9:54 PMLaunch brief: store pickupWhere will delay messages appear?
- Mateo Alvarez updated7:54 PMIncident review: checkout outageEngineering Incident review: checkout outage Checkout failed for 38 minutes on 4 November after a payment provider certificate rotated. 38 min downtime 1,140 failed checkouts EUR 52k estimated loss 4…15 views
- Yuki Tanaka commented on2:58 AMProduct roadmap H1Can substitutions join the first release?
- Mara Lindqvist commented on12:45 AMQ4 review for the boardThe cohort table is ready.
Monday, November 9
- Mara Lindqvist updated7:43 PM2027 Operating PlanFinance 2027 Operating Plan Revenue grows 14% to EUR 96m, led by online and the new Hamburg store, with costs held to 9% growth. EUR 96m revenue target 14% growth 41% online share 9% cost growth What…26 views
- Jonas Weber updated7:29 PMCompetitor pricing scanResearch · October scan Eight tools, and nobody prices the thing that costs them money Six of eight price per seat. Two price per published artifact. None price generation. Entry tier, median $10 per…12 views
- Tobias Reuter updated1:37 AMLaunch brief: store pickupCadence Q3 2026 launch brief: where we are, what17 views
Sunday, November 8
Saturday, November 7
- Samir Haddad commented on11:34 PMCustomer NPS, Q3Should we split feedback by carrier?
- Amina Diallo updated9:41 PMOnline onboarding funnel teardownGrowth · Teardown Where the first session goes wrong Of 100 people who finish signup, six share a link with another person. The cliff is not signup. Finished signup 100 Created something 61 Published…14 views
- Priya Raghunathan updated8:07 PMHiring pipelinePeople Hiring pipeline, Q4 14 open roles, 9 offers out, average time to hire 31 days. 14 open roles 9 offers out 31 days time to hire 72% offer accept What the team should know Stores need seasonal…8 views
Friday, November 6
Thursday, November 5
- Samir Haddad updated8:30 PMCustomer interviews: 14 calls, synthesisedResearch · 14 calls What people actually said Fourteen 30-minute calls with people who publish at least weekly. Five themes, ranked by how often they came up unprompted. 01 The link is the product…18 views
- Mara Lindqvist commented on7:44 PMWeekly sales dashboardDoes the pickup uplift exclude cancelled orders?
That is as far back as this goes.